Facebook Not Passing U.K. Digital Tax Costs on to Advertisers

Facebook Inc. won’t add the U.K.’s digital services tax to its advertising prices, breaking with the practice of other tech giants with respect to passing the tax to customers.

So far Amazon.com Inc. and Alphabet Inc.’s Google have chosen to raise their prices to reflect the cost of the U.K.’s 2% levy on digital revenue.

Apple Inc. isn’t raising App Store prices to reflect U.K., German, French, and Italian digital levies, it said in a Sept. 1 notice, although it is adjusting developer fees for the tax. The company, however, is ...