Pricewaterhouse Cooper Australia is focusing its client strategy on artificial intelligence, as the Big Four continue to hone in on the issue.
The firm is prioritizing AI as a new key market area, it said on release of a new corporate strategy Friday.
The strategy aims to support clients “in an era of disruption and economic uncertainty” across audit, tax and deals, risk and transformation, cloud and digital, it said in a statement.
A PwC global survey had found 70% of CEOs believed technological change would have a significant impact on their businesses in the next three years, the firm ...
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