Trump’s Crypto Project Was a Bust Until Justin Sun Stepped In

Nov. 29, 2024, 3:43 PM UTC

Donald Trump’s crypto project, World Liberty Financial, was looking like a bust. The president-elect and his sons had been promoting its cryptocurrency for weeks, saying it would “make finance great again,” but the industry largely rejected it. Sales fell 93% short of the goal, so low they failed to hit the minimum required to trigger a payout to Trump.

Then on Nov. 25, Justin Sun, a flashy China-born crypto founder, announced he was investing $30 million in World Liberty tokens. That pushed the project over the threshold, and the Trumps now stand to collect at least $15 million, ...

Learn more about Bloomberg Tax or Log In to keep reading:

Learn About Bloomberg Tax

From research to software to news, find what you need to stay ahead.

Already a subscriber?

Log in to keep reading or access research tools.