MedMen Enterprises Inc. thought it had found a niche in the exploding retail market for legalized marijuana. It invested heavily in brick-and-mortar space in high-income areas like Beverly Hills and New York where it believed upscale customers would want to shop.
The company soon learned that even well-heeled cannabis consumers would rather drive a few miles to get a lower price, and that controlling costs is integral to success.
Ordinarily, when a business finds itself in dire straits because of that kind of miscalculation, it can file for Chapter 11 to get breathing room from creditors while restructuring its debts. ...
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