FTC ‘Click to Cancel’ Rule to Make Ending Subscriptions Easy (1)

Consumers must be able to cancel subscriptions as easily as they sign up for them, the Federal Trade Commission proposes in a rule likely to have a wide-ranging impact including on fitness and media companies.

The FTC’s proposal would require companies that allow online sign-ups to also offer online cancellations options in just a few steps, rather than forcing customers to quit in person or over the phone. Companies would also have to send reminders before automatic renewals are billed.

“Companies should not be able to manipulate consumers into paying for subscriptions they don’t want,” FTC Chair Lina Khan said. ...