Universities Begin to Tap Into Lucrative Sports Betting Craze

Oct. 6, 2020, 8:46 AM UTC

College sports’ first major foray into the sports betting world could lead to far-reaching tax and intellectual property issues to contend with down the road, lawyers say.

The five-year, $1.625 million agreement between the University of Colorado and sports betting operator PointsBet, the details of which were first reported by Bloomberg Tax on Friday, is the latest in an explosion of ad-deals between sportsbooks and teams or leagues, although it’s the first collegiate pact of its kind.

Limiting advertising to neutral sponsorship statements ensures the university won’t pay taxes on the deal. That could be a game changer for ...

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