What’s ‘Greenwashing’? How Can I Steer Clear of It?: QuickTake

Over the last decade, companies and investors have come to pay more attention to environmental concerns, often with a goal of offering “green” products or making “green” investments. But the companion of green is often what’s known as greenwashing. In some countries, regulators are trying to clean up the field, launching investigations and levying fines. They have the backing of some advocates of environmentally minded investing worried that greenwashing’s taint may undermine the field.

1. What is greenwashing?

It’s the use of misleading labels or advertising to create an undeserved image of environmental responsibility. Here are some eamples:

• In December, ...