White House Seeks ‘Big Beautiful’ Rebrand as GOP Bill Falls Flat

President Donald Trump‘s top messengers are urging House Republicans to rebrand his signature “One Big Beautiful Bill” reconciliation package as Democrats hammer the GOP over the bill’s impact.

At an off-campus meeting Wednesday morning, House Republicans heard from White House Press Secretary Karoline Leavitt, senior Trump aide James Blair, and Trump pollster Tony Fabrizio. The trio pitched lawmakers on promoting a message around “working families” when referring to the legislation.

“What I picked up from the conversation was, I think we missed an opportunity to call it like the ‘working families tax cut bill,” Rep. Eric Burlison (R-Mo.), a ...