EY Reboots Bruised Global Brand with New Messaging, Ad Campaign

Ernst & Young unveiled a marketing campaign this week with a new motto meant to underscore global CEO Janet Truncale’s vision for a unified firm and re-energize its brand after a failed spin-off plan.

The Big Four network’s fresh branding, “Shaping the future with confidence,” is meant to “reflect the full spectrum of services offered by EY teams today,” the firm said in a statement. Ads promoting the new look and messaging are already in airports in New York and London with plans to extend the campaign to television and social media platforms.

• Truncale has embraced the firm’s trio of ...