EY Reimagines Consulting Service, Targets Business Evolution

Ernst & Young LLP’s global franchise is making a subtle change in the branding of its advisory practice by naming it EY Consulting, as it looks to support businesses adapting to the post-pandemic marketplace.

The firm also announced a realignment of its transaction advisory practice to include expanded business strategy services. The changes have been in the works for almost a year and tie into the firm goals to use technology to reinvent its own business and boost “our global integration,” the firm said in a statement Monday.

• In a video message posted on Twitter Monday, the firm’s global ...