Liberty Tax Taps Into Post-PPP Demand With Bookkeeping Services

Liberty Tax hopes to convert many of its 200,000 small business tax-season customers into year-round bookkeeping clients, possibly doubling its revenue.

The company, with 2,700 owned and franchised locations in the U.S. and Canada, is set to launch a bookkeeping and business advisory service this fall, an expansion that will target independent business owners from part-time landscapers to rideshare drivers. More service offerings, including consumer and business lending, are in the works.

Liberty’s experience helping clients navigate pandemic relief loans last year cemented the decision to expand its product line into bookkeeping—a concept the company had already been eyeing, said ...