The global CEO and chairman of Mazars Group is forging partnerships with other firms and seizing on unrest in the U.K. to wrangle a bigger share of the world audit market from the Big Four.
Herve Helias, who became CEO of the second-tier accounting firm three years ago, told Bloomberg Tax that U.K. audit reforms will open up the British market for joint audits while Mazars looks for other partnerships. His strategy of global alliances and acquisitions begins in North America, but he has broader geographic ambitions.
“This is aimed more widely than that—at China, where we have a big ...
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