Meta Hikes Fees for Advertisers to Cover Europe’s Digital Taxes

Meta Platforms is asking advertisers to cover the costs of digital services taxes, levies imposed by countries on local sales made by technology firms.

The company emailed advertisers to inform them of new “location fees.” These will apply to digital ads delivered in particular countries, even if the advertiser isn’t based there.

Meta, which owns social networks Facebook and Instagram and messaging service WhatsApp, said the extra charges will kick in on July 1. The company said in its email it had absorbed the fees up till now. Alphabet Inc.’s Google and Amazon.com Inc. both charge similar fees.

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