Reddit in Talks to Strike Next AI Content Pact With Google

Reddit Inc. is in early talks to strike its next content-sharing agreement with Alphabet Inc.’s Google, aiming to extract more value from future deals now that its data plays a prominent role in search results and generative AI training.

Reddit, more than a year and a half after its first data-sharing deal with Google for a reported $60 million, is in talks for deeper integration with Google’s AI products, according to executives familiar with the discussions. It’s proposing a new kind of partnership that would encourage users to become active contributors to Reddit’s popular online forums, so Google ...