Crypto.com Deepens Sports Push With Soccer World Cup Sponsorship

Fifa has added Crypto.com as one of the sponsors for this year’s soccer world cup in Qatar, the latest step in the cryptocurrency exchange’s aggressive push into the world of elite sport.

“The company will be the exclusive cryptocurrency trading platform sponsor of Qatar 2022,” Fifa said in a statement late on Tuesday. The sporting body didn’t reveal financial details of the deal.

The high-profile sponsorship agreement comes just months after Singapore-based Crypto.com said it would replace Staples as the title sponsor of downtown Los Angeles’s iconic arena. The firm signedactor Matt Damon to be the face of a ...