Spotlight on Tax Attorney and Entrepreneur Isai B. Cortez

Our Spotlight series highlights the careers and lives of tax professionals across the globe. This week’s Spotlight is on Isai B. Cortez, a tax attorney and founder of SynkBooks, a website that offers bookkeeping software for small businesses. He started the Los Angeles-based business in 2019 after representing small businesses in tax court over erroneous tax returns, mostly caused by faulty bookkeeping.

Over the last six months, Cortez says, Synkbooks sales have grown more than 300% and the firm now employs seven people. He says the key to success is giving customers a “too-good-to-be-true experience.” The Diamond Bar, Calif., resident ...