With budgets tight, every dollar matters—especially for small businesses. Recently, some business owners have taken to social media to complain about “no-shows.” Whether you run a salon or an accounting firm, chances are that sometimes folks make appointments and then don’t bother to attend.
And it adds up.
Across all industries, the average no-show rate is about 10-15%. For a small business earning $250,000 per year, that’s a five-figure hole.
And the pandemic has exacerbated the problem in some industries. OpenTable reported that 30% of Americans said they didn’t show up for a reservation in the past year.