Week in Insights: Bundling Digital Services Needs an Explanation

April 13, 2025, 2:01 PM UTC

As states modernize their rules for digital goods and services, one issue seems to keep resurfacing: bundled transactions, in which a single sale includes a mix of taxable and nontaxable products, such as streaming services paired with digital downloads or other promotional items.

The state tax treatment of these bundles is often murky. And in many cases, sellers get to decide unilaterally and with no transparency on how the transaction should be taxed.

States looking to adopt digital product bundling should begin with a simple consumer-facing transparency rule: If a seller can bundle it, they can explain it to consumers. Before getting lost in “true object” tests, de minimis thresholds, and whether a bobblehead is incidental to a music subscription, states should focus on simple consumer transparency.

Current tax rules have loopholes that sellers can exploit. For instance, under the Streamlined Sales Tax Agreement, a sale isn’t a bundled transaction subject to taxation if the seller provides a price list showing separate values for each item. So, a $20 streaming bundle can be labeled as $19 for nontaxable services and $1 for a taxable product—even if that taxable product would sell for significantly more in a non-bundle context.

But sellers bundling taxable products should be explicitly required at the point of sale to disclose what is in a digital package, how components are priced for purposes of the bundle, and what is and isn’t taxable. Requiring clear invoicing enforces accountability, makes auditing more efficient, and clarifies rules for consumers.

The Multistate Tax Commission’s recent recommendations recognize the messiness of digital bundles but stops short of calling for this kind of proactive customer-facing reform. And although clarifying definitions and refining exclusions are helpful, disclosure shouldn’t be a courtesy—it’s the price of tax deferral in the bundling game.

—Andrew Leahey

The Netflix and Amazine Prime TV remote control in Quimper, western France on April 10, 2025.
The Netflix and Amazon Prime Video logos on a TV remote control.
Photographer: Fred Tanneau/AFP via Getty Images

Welcome to the Week in Insights for Bloomberg Tax’s latest analysis and news commentary. This week, experts examined energy tax credit transfer agreements, tariff policies’ effects on state indirect taxes, and more.

The Exchange—It’s where great ideas on tax and accounting intersect.

Insights

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Steptoe attorneys say buyers and sellers of energy tax credits should monitor legislative and regulatory changes closely to ensure transfer agreements protect against changes in the law.

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Forvis Mazars’ Michael Cornett explains why multinational enterprises should involve their tax departments and advisers when developing tariff strategies.

Complex Wage Rules Make Energy Tax Credits Ripe for IRS Audits

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Brazil’s 10-Year Tax Transition Makes Business Agility a Must

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Columnist Corner

Technically Speaking design by Jonathan Hurtarte/Bloomberg Tax

Eliminating the step-up basis for capital gains would help seal a major tax revenue leak that “essentially bakes structural inequity into the tax code,” Andrew Leahey writes in his latest Technically Speaking column.

“Buy, save, die” is a more impactful practice than the “buy, borrow, die,” tactics that have made headlines, Andrew says. He argues that taxing gains upon death is an administratively feasible solution that would turn deferred capital gains into realized ones on a generational cycle. Read More

News Roundup

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This year’s Final Four in the men’s NCAA Basketball Tournament had more in common than being No. 1 seeds: Their home states either already give student athletes a tax break on earnings from endorsements and marketing tied to their personal brands, or are trying to enact one.

Paige Bueckers #5 of the UConn Huskies played in the NCAA Women's Basketball Tournament on April 06 in Tampa, Fla. Bueckers is a top NIL valued NCAA athlete.
Paige Bueckers #5 of the UConn Huskies played in the NCAA Women’s Basketball Tournament on April 06 in Tampa, Fla. Bueckers is a top NIL valued NCAA athlete.
Photographer: Maddie Meyer/Getty Images

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Tax Management Memorandum

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Career Moves

Angharad Lynn joined Russell-Cooke as a partner in its private client practice.

Oliver Currall joined Fried Frank as a partner in its tax department in London.

Cameron Cosby joined Sullivan & Worcester as a partner in its REITs and tax practices in Washington.

If you’re changing jobs or being promoted, send your submission to TaxMoves@bloombergindustry.com for consideration.

To contact the editors responsible for this story: Daniel Xu at dxu@bloombergindustry.com; Melanie Cohen at mcohen@bloombergindustry.com; Rebecca Baker at rbaker@bloombergindustry.com

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