Week in Insights: We Don’t Talk About Bruno

Admit it: You’ve caught yourself humming the refrain from “We Don’t Talk About Bruno,” the catchy—but somewhat dark—hit from Disney’s animated film “Encanto.” And who can blame you? The song has been everywhere for months.

The breakout hit was written by Lin-Manuel Miranda—you might remember him from a little show called “Hamilton” and the Disney film “Moana.”

Co-writer and songwriter Lin-Manuel Miranda attends the world premiere of Walt Disney Animation Studios’ Encanto at El Capitan Theatre in Hollywood, Ca. on Nov. 3, 2021.

Photographer: Alberto E. Rodriguez via Getty Images for Disney

The “Encanto” soundtrack became a surprise hit in early 2022, leapfrogging to the top of the Billboard 200. That’s not very common—it’s just the sixth animated film soundtrack to hit No. 1 since 1956, when ...